4Life Convention Recap: VISION 2024

4Life Convention 2024: Vision was held this year in Salt Lake City, Utah! We were so excited to learn together, create memories, and be inspired. And this convention was just the beginning: we can’t wait to see how you carry your VISION forward.

Here are a few exciting highlights from this year’s convention: VISION 2024!

New Science

New 4Life Transfer Factor^® Study

A new study reveals that 4Life Transfer Factor can activate older immune cells to perform at the same rate as younger immune cells.*

New Patents Page

Check out a list of all our global patents! 4Life’s registered patents are an important way to safeguard our products and processes. Visit our new patents page to learn more.

New Incentives

David Lisonbee Fast Start Challenge

From May 1 to July 31, 2024, Direct Sellers from the ranks of Associate to Silver Elite are eligible to participate in three exciting Fast Start contests to win a chance to spend one-on-one time with 4Life Founder David Lisonbee.

There are three contests:

• David Lisonbee Ranch Incentive – The top seven Direct Sellers from around the world will be invited to David’s family ranch in Wyoming, USA.
• Host David Lisonbee Incentive – The winning country in each of three regions will host David at a special in-market event.
• Dine with David Incentive – The top 21 Direct Sellers from the winning country in each region will enjoy a VIP dining experience with David Lisonbee prior to the in-market event.

Loyalty Program Enhancements

Beginning May 1, 2024, there will be exciting enhancements to the Loyalty Program.

• The free Bonus Product of the Month is being replaced with 35 Bonus Loyalty Points so Direct Sellers can choose their free products.
• To align with other programs, the Loyalty Program LP requirement to receive the 35 Bonus Loyalty Points will now be 150 LP.  
• To encourage Loyalty Point redemption, unused Loyalty Points will now expire after 12 months.
• For the few products with a surcharge, we are eliminating the surcharge and offsetting the surcharge with an increase in the required redemption LP amounts.

Rapid Rewards – Earn for the First Three Months

Starting on May 1, 2024, with all new Direct Seller signups, Rapid Rewards will now extend to all orders placed within the first three months. Instant Discount will begin in month four.

President’s Club – Discover Italy with David

Join us for a once-in-a-lifetime 10-day cruise around the boot of Italy on Celebrity’s new Ascent ship. Explore Italy, Greece, Croatia, and Montenegro with 4Life executives and qualified President’s Club members.